Spam is unsolicited bulk email. Unsolicited means the recipient did not agree (either explicitly or implicitly) to receive the email. Not all bulk or commercial email is spam.
The CAN-SPAM Act went into effect in the US on 1/1/04. Among other things, this law requires senders of unsolicited bulk email to include a valid physical postal address and unsubscribe instructions in their email. Once a person opts-out, you have 10 business days to stop sending email to the opt-out requestor’s email address. Additionally, commercial email must be identified as an advertisement. Each violation is subject to fines up to $11,000.
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Spam Laws
Opt-in (permission based) email campaigns is a very effective marketing strategy for generating web site traffic.
Build relationships with prospects and customers by using personalized email, permission marketing and tracking the recipient actions. Send eNewsletters, news alerts, announce discounts & sales, and conduct public relations campaigns.
As you use permission marketing to learn more about your e-mail recipients, you’ll see their loyalty rising, their repeat purchases becoming more frequent, and their word of mouth multiplying!
Permission marketing involves things such as the creation of a contact list, auto responders, an eNewsletter, email campaigns, setting up the statistical tracking reports, handling bounce backs and more.
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Email Marketing Campaigns
