The CAN-SPAM Act went into effect in the US on 1/1/04.  Among other things, this law requires senders of unsolicited bulk email to include a valid physical postal address and unsubscribe instructions in their email.  Once a person opts-out, you have 10 business days to stop sending email to the opt-out requestor’s email address.  Additionally, commercial email must be identified as an advertisement.  Each violation is subject to fines up to $11,000.

Go to the FTC Spam site to get more information on what is and is not spam and how to report spam.

Build relationships with prospects and customers by using personalized email, permission marketing and tracking the recipient actions. Send eNewsletters, news alerts, announce discounts & sales, and conduct public relations campaigns.

As you use permission marketing to learn more about your e-mail recipients, you’ll see their loyalty rising, their repeat purchases becoming more frequent, and their word of mouth multiplying!

Permission marketing involves things such as the creation of a contact list, auto responders, an eNewsletter, email campaigns, setting up the statistical tracking reports, handling bounce backs and more.

Not only can you improve your customer service, but at the same time you can generate sales through the use of strategically developed autoresponders.

Preferred Email Campaign and Autoresponder Service

Email Marketing & Autoresponders Maintenance

Once you have created and sent your email campaigns, it’s important to follow-up with the tracking and analysis to identify the click-through rates etc. and to adjust your web site and email campaigns accordingly.  Because it’s important to stay in contact with your current and/or potential buyers, you’ll need to maintain your contact list and send out fresh newsletters and promotions on a regular basis. This regular contact increases your brand awareness with your contacts and drives traffic to your web site. Your autoresponders will also need to be updated once in awhile, to provide your most current information.