It’s interesting to see how the FTC’s December 1, 2009 law regarding testimonials and disclosure has started to play out in both the online and offline world.
This morning I saw a television ad for a stop smoking drug which used a testimonial. In the commercial, they had both a verbal and textual statement of a customer’s “typical” results. What they said was “in studies, 44% of customers were quit smoking between weeks 9-12.”
To me, this suggests they focused in on the portion of their test results which showed the best performance (9-12 weeks) and reported on that number.
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FTC Marketing Requirements Example
SE Marketing (search engine marketing), begins with good SEO (search engine optimization). Search engine optimization is the practice of optimizing your web site design, architecture, body copy, links and link popularity to satisfy the relevancy criteria of a search engine ranking algorithm. It’s playing by the rules set forth by the search engines. Trying to stay abreast of the latest SEO rules requires regular vigilance, but if you emphasize HTML code optimization and good content, you can’t go wrong. For example, larger bodies of useful, relevant content that include naturally occurring instances of the same phrase do much better than sites which focus on a single keyword or phrase.
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SE Marketing Overview
SE Marketing – Backlinks
Building backlinks to your web site is part of off-page seo and has become one of the most important aspects of search engine ranking. The number of links pointing to your site, the anchor text on those links and the page rank/authority of the site sending you the link are all critical.
Aside from Google, the most important sites to get listed in are: The Yahoo Directory (not free,) Dmoz.org (free, but takes a long time) and Business.com. Google considers these sites very, very important and they have excellent ranking, which means your Google ranking will increase by association.
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Building Backlinks Overview
