Keyword Research in Web Site Marketing
Whether you are paying for online advertising, performing search engine optimization on your web site or creating a linking campaign, keyword research is the starting point and critical foundation of all your SEO web design.
Keyword research involves properly identifying your list of primary and longtail keywords to be used in all of your web site marketing efforts. Guessing games won’t work here. Specific tools, methods and analysis are used based on your product/service and it’s industry, your marketing goals and budget. You should also note that as the market and web surfers searching habits change over time, so may your keyword list.
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Keyword Research Overview
SE Marketing – Backlinks
Building backlinks to your web site is part of off-page seo and has become one of the most important aspects of search engine ranking. The number of links pointing to your site, the anchor text on those links and the page rank/authority of the site sending you the link are all critical.
Aside from Google, the most important sites to get listed in are: The Yahoo Directory (not free,) Dmoz.org (free, but takes a long time) and Business.com. Google considers these sites very, very important and they have excellent ranking, which means your Google ranking will increase by association.
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Building Backlinks Overview
If you want to build a business website, you’ll need:
- A Keyword Domain Name – the web address/url for your web site
- A Web Host – a place to put your site on the internet
- A Professional Email Address – an email address at your domain. This can be set up through your web hosting account.
- A Web Site – an eCommerce site, a blog style site, a static style site or a web application
- A Way to Drive Traffic to Your Site – offline and/or internet marketing
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Build a Business Website
Purchasing a Domain Name
One of the first things you need to do is purchase a domain name for your web site. Using a keyword domain name is one element of “on-page seo” in SEO web design. Having your primary keyword in your domain name will aid in your search engine rankings and in the SERPs.
In addition to purchasing a keyword domain name, you may also want to purchase a domain name that matches your company name to put on your print marketing and business cards.
Preferred Domain Registrar
