Accepting Credit Cards Online

Statistics show consumers are more likely to purchase online if they can simply pay with a credit card.  Not only does it raise the likelihood of a standard purchase, but you’ll also get “impulse purchases” as well.

If you’d like to accept credit cards online, real-time, to sell products online you’ll need an Internet Merchant Account, a Gateway Processor and a Shopping Cart.  PayPal is an option which provides all three (a Merchant Account, Gateway Processor and a Shopping Cart) and does NOT require your buyers to have a PayPal account to pay with their credit card.

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Build a Business Website

If you want to build a business website, you’ll need:

  1. A Keyword Domain Name – the web address/url for your web site
  2. A Web Host – a place to put your site on the internet
  3. A Professional Email Address – an email address at your domain.  This can be set up through your web hosting account.
  4. A Web Site – an eCommerce site, a blog style site, a static style site or a web application
  5. A Way to Drive Traffic to Your Site – offline and/or internet marketing
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Web Site Analytics Overview

Monitoring and analyzing your web site traffic statistics will help you track the return on the investment of your search engine marketing efforts.  Web site analytics involves much more than simply identifying how many people are coming to your web site, it allows you to assess the site visitors’ online behavior and evaluate the effectiveness of your online marketing dollars. This enables you to make relevant changes to your web site and your off-page seo and ultimately, to identify whether to increase, cut-back or re-deploy those marketing dollars.

Tracking and analyzing your web site traffic on a regular basis can help you:

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PPC Web Marketing Overview

PPC Web Marketing (pay-per-click) can be VERY expensive.  You may be bidding against big companies with deep pockets, or the huge popularity of your best keywords can really drive up the price you pay if you don’t know the methods to minimize your pay-per-click costs.

GOOGLE ADWORDS
(Google’s pay-per-click advertising program)

Fire Horse Web Solutions can help you:

  • Pay less for your Google Adwords
  • Cut your bid prices almost in half
  • Test new product ideas quickly and easily
  • Use Google to prepare your marketing rollout
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Keyword Domains

Purchasing a Domain Name

One of the first things you need to do is purchase a domain name for your web site.  Using a keyword domain name is one element of “on-page seo” in SEO web design.  Having your primary keyword in your domain name will aid in your search engine rankings and in the SERPs.

In addition to purchasing a keyword domain name, you may also want to purchase a domain name that matches your company name to put on your print marketing and business cards.

Preferred Domain Registrar

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