Keyword Research Overview

Keyword Research in Web Site Marketing

Whether you are paying for online advertising, performing search engine optimization on your web site or creating a linking campaign, keyword research is the starting point and critical foundation of all your SEO web design.

Keyword research involves properly identifying your list of primary and longtail keywords to be used in all of your web site marketing efforts.  Guessing games won’t work here.  Specific tools, methods and analysis are used based on your product/service and it’s industry, your marketing goals and budget.  You should also note that as the market and web surfers searching habits change over time, so may your keyword list.

Competition Analysis in Web Site Marketing

If you want to know who your top online competitors are and why they rank the way they do, then a thorough competition analysis is important.  Once that analysis is complete, you can then use that information to figure out how to possibly “one up them.”  For example, in search engine results, there are often many sites on the first page that have missed one or more of the key factors in ranking well and are therefore vulnerable to being knocked down.

Competition analysis involves analyzing your competitors’ sites to determine the SEO strategy and keywords of the top ranked sites in your industry. The top ranked sites may or may not be following the SEO rules, and it’s important to know what works and doesn’t work for your industry and keywords. Competitor analysis is extremely important to your SEO strategy. The best way to see what works the most is to study your competitors.