About a week ago, Facebook released their LIKE button and it has already been rolled out on over 50,000 web sites. The Like button represents a form of social links and as Social Media Marketing grows critically important to an online business, web site developers and owners should be turning their attention to the Social Media Optimization of their sites. The Facebook Like button on a site provides a huge opportunity for viral exposure because every time someone “likes” a web page, that information gets posted to the Facebook users profile and newsfeed for their friends and networks to see. Additionally, a user logged into Facebook will see the sites their friends “like.”

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