Keyword Research in Web Site Marketing
Whether you are paying for online advertising, performing search engine optimization on your web site or creating a linking campaign, keyword research is the starting point and critical foundation of all your SEO web design.
Keyword research involves properly identifying your list of primary and longtail keywords to be used in all of your web site marketing efforts. Guessing games won’t work here. Specific tools, methods and analysis are used based on your product/service and it’s industry, your marketing goals and budget. You should also note that as the market and web surfers searching habits change over time, so may your keyword list.
