SE Marketing – Backlinks
Building backlinks to your web site is part of off-page seo and has become one of the most important aspects of search engine ranking. The number of links pointing to your site, the anchor text on those links and the page rank/authority of the site sending you the link are all critical.
Aside from Google, the most important sites to get listed in are: The Yahoo Directory (not free,) Dmoz.org (free, but takes a long time) and Business.com. Google considers these sites very, very important and they have excellent ranking, which means your Google ranking will increase by association.
