Search engine optimization includes things such as the proper development and use of keywords, header tags, header text, link text, keyword density, putting JavaScript and CSS style code into external files (as much as possible), minimizing the use of flash, creating the proper inbound/outbound link structure, creating a resources page, a site map page, doing competitor analysis and creating an optimized page for each keyword/keyword phrase.

A simple SEO example: You can boost your rankings by moving the web page content containing your important keywords as close to the beginning of your HTML code as possible. Unfortunately, many web pages are hurt by using layout templates that downgrade the prominence of the pages’ primary content. Elaborate HTML tables which push the page’s content section (and it’s keywords) far down in the file diminish keyword prominence and hurt your search engine ranking.

Search Engine Listings
Helping people find your business on the web takes time, patience and persistence, but it can definitely pay off. Getting listed on major search engines can give your web site a significant traffic boost, which in turn can be an important factor in your company’s sales.

There are free and paid options for getting listed and what you choose will depend on your budget, timeline and overall web site marketing strategy.

There are some distinct advantages to paid indexing and advertising. Free indexing can take several months for your site to be listed, whereas paid indexing and advertising usually only takes a few business days. In addition, if your site contains frames and/or the site content is not optimized for search engines and you’re not building link popularity, then you should purchase search engine indexing and/or advertising.

Search Engine Optimization Maintenance

Every 3 to 6 months, update your web site to comply with the latest SEO rules. This should also be done on an “as need” basis for situations such as when Google makes a major change to their algorithm.

Building backlinks to your web site is part of off-page seo and has become one of the most important aspects of search engine ranking.  The number of links pointing to your site, the anchor text on those links and the page rank/authority of the site sending you the link are all critical.

Aside from Google, the most important sites to get listed in are: The Yahoo Directory (not free,) Dmoz.org (free, but takes a long time) and Business.com. Google considers these sites very, very important and they have excellent ranking, which means your Google ranking will increase by association.

Top search engine ranking is great, but you should realize that an effective back-linking profile can provide your site with more traffic than you would get from top spots in the search engines. A good backlink profile has many advantages and is one of the most important strategies to focus on during your web marketing efforts. Getting links from sites with related content will boost your search engine rankings, give you consistently more traffic and eventually (with an effective ongoing link building campaign), release you from the problems associated with search engine algorithm changes).

There are two kinds of incoming links.  Reciprocal (link exchange, where you must link back to the other site from your web site) and One-Way.

Reciprocal links are generally free, but they don’t carry as much clout in Google’s eys and obtaining them effectively will take time and dedication as it’s quite a process. Not to mention that several outgoing links on your site will bleed your own Google pagerank. For these reasons, it’s recommended you focus your backlink building efforts on one-way links.

One-way links are given a higher weighted value in Google’s ranking algorithm.

Backlink “relevancy” is based on the content of the inbound link pointing to you. Basically, you want web sites with subject matter relevant to yours, to link to your web site. The Google pagerank of the web page linking to your site is also very important. It’s better to have five quality inbound links from authority (higher ranked sites) than a hundred lower-quality inbound links.

Building backlinks to your site is one of the most cost-effective advertising methods. You’ll get targeted traffic from people directly clicking on the links as well as free traffic from the search engines due to your increased pagerank and position in the search results.

Backlink Maintenance

• Always continue to build up your site’s backlink profile

• If you do decide to do some reciprocal linking (especially good if the sites you get links from have a higher pagerank than your site), then monthly you should re-affirm those incoming links. Validate the existence of your reciprocal links and follow-up with their webmasters if your link has been removed from their site. Also verify their page with your link is not:

• • Being blocked from spiders with their robot.txt file

  • Buried or orphaned

  • Using the nofollow tag to block search engines from following the link

SEO is no longer the only “free” game in town.  With over 400 million Facebook users and the average user login time being four hours, it’s important to make sure your site is optimized to take advantage of the way people are using the web.  The opportunity to get viral traffic to your site from the Facebook LIKE button should not be dismissed.  In addition, although Facebook is by far the biggest, it wouldn’t hurt to use social media optimization for other social networks as well.

SEO Web Design Services:

• Easy to maintain eCommerce sites, blogs and static sites
• Web applications
• Unless otherwise requested, all web sites are developed using keyword research, competition analysis and on-page search engine optimization.
• Technologies and specialties include ASP.NET, Sql Server, CSS, Classic ASP, WordPress, eCommerce Shopping Carts, Database Development and more

Search Engine Marketing Services

Is your web site working hard for you?
Are you driving targeted traffic to your site?
Do you know the primary things to focus on to get top positions in Google?
Do you have a solid internet marketing strategy?

A Web Marketing strategy includes methods such as:

• keyword research and competition analysis
• developing a quality backlink profile with proper anchor text
• creating good content on a regular basis
• social media marketing
• blogging
• video marketing
• email marketing
• article marketing
• podcasting
• proper internal linking on the site
• ppc advertising
• affiliate programs
• monitoring web analytics

Depending on your project goals, time-line and budget, one or several of the above methods may be recommended.

Over the long run, sites that rely on a diverse web marketing strategy, good content, good HTML and a solid link profile generally come out ahead.

Web marketing is so important to the success of your web site that without it, the money you spend on the design of your site could go to waste.  No matter how attractive your site is, without proper optimization and marketing, you won’t reach as many potential customers as you could.

Sorting out all of the options, identifying the rules and trying to get the most for your money can be time consuming and frustrating for the do-it-yourselfer.  Fortunately, Fire Horse Web Solutions can develop and implement an Internet marketing strategy based on the goals and budget of your organization.

Fire Horse Web Solutions has been in business since 2000 and provides clients across the United States with web development and web marketing services.

Style

Fire Horse Web Solutions creates web sites that are clean, professional looking and incorporates on-page search engine optimization (seo web design.)

Ethics

Fire Horse Web Solutions is an ethical company based on the concepts of honesty, integrity and quality service.  In the fields of web development and web marketing there is ample opportunity to take advantage of clients and consumers.  Unethical business practices, whether direct or indirect, from sub-contractors, vendors or anyone else is not tolerated.

Disclosure

Some outgoing links and/or ads on this site may compensate Fire Horse Web Solutions with a small commission payment.