About a week ago, Facebook released their LIKE button and it has already been rolled out on over 50,000 web sites. The Like button represents a form of social links and as Social Media Marketing grows critically important to an online business, web site developers and owners should be turning their attention to the Social Media Optimization of their sites. The Facebook Like button on a site provides a huge opportunity for viral exposure because every time someone “likes” a web page, that information gets posted to the Facebook users profile and newsfeed for their friends and networks to see. Additionally, a user logged into Facebook will see the sites their friends “like.”
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SEO Web Design
Keyword Research Overview
Keyword Research in Web Site Marketing
Whether you are paying for online advertising, performing search engine optimization on your web site or creating a linking campaign, keyword research is the starting point and critical foundation of all your SEO web design.
Keyword research involves properly identifying your list of primary and longtail keywords to be used in all of your web site marketing efforts. Guessing games won’t work here. Specific tools, methods and analysis are used based on your product/service and it’s industry, your marketing goals and budget. You should also note that as the market and web surfers searching habits change over time, so may your keyword list.
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Online Shopping Cart
PayPal is the quickest and easiest way to get started accepting credit cards online, but it’s “shopping cart” is simply a PayPal pop-up window. If you want a professional looking and functioning online storefront then using a complete eCommerce storefront is the way to go.
Preferred Online Shopping Cart System
The Interspire Shopping Cart is an all-in-one e-commerce and shopping cart software platform that includes absolutely everything you need to sell online. I have used this shopping cart for multiple clients and I believe it’s the best shopping cart you can get for the price. It has a ton of features; below are just a few. One thing I love so much about this online shopping cart is it’s search engine optimization features. I’m an SEO Web Designer, so when I build a web site, I build it optimized for the search engines.
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Keyword Domains
Purchasing a Domain Name
One of the first things you need to do is purchase a domain name for your web site. Using a keyword domain name is one element of “on-page seo” in SEO web design. Having your primary keyword in your domain name will aid in your search engine rankings and in the SERPs.
In addition to purchasing a keyword domain name, you may also want to purchase a domain name that matches your company name to put on your print marketing and business cards.
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Services
Social Media Optimization Services:
SEO is no longer the only “free” game in town. With over 400 million Facebook users and the average user login time being four hours, it’s important to make sure your site is optimized to take advantage of the way people are using the web. The opportunity to get viral traffic to your site from the Facebook LIKE button should not be dismissed. In addition, although Facebook is by far the biggest, it wouldn’t hurt to use social media optimization for other social networks as well.
SEO Web Design Services:
- Easy to maintain eCommerce sites, blogs and static sites
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About
Background
Fire Horse Web Solutions has been in business since 2000 and provides clients across the United States with web development and web marketing services.
Style
Fire Horse Web Solutions creates web sites that are clean, professional looking and incorporates on-page search engine optimization (seo web design.)
Ethics
Fire Horse Web Solutions is an ethical company based on the concepts of honesty, integrity and quality service. In the fields of web development and web marketing there is ample opportunity to take advantage of clients and consumers. Unethical business practices, whether direct or indirect, from sub-contractors, vendors or anyone else is not tolerated.
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