Video marketing is an important web marketing tool and every business should consider incorporating it into their web site marketing strategy.
Why Use Video Marketing?
- Video search results stand out more prominantly than other links on the search results page, so just getting on page one will get you more clicks/web traffic.
- Not only are people more inclined to click on video results, but even mores-so when the video thumbnail screenshot has a human face in it (or something REALLY interesting to click on)
- Many people skip Google search and go directly to YouTube to search
- You can blast a single video out to many video sharing sites, increasing your exposure and not having to worry about the duplicate content issue
Video Styles
Styles and types of videos that perform very well and help the users take massive action:
- Full-Face Video – Video title page, talking head, ending page with website, YouTube Channel, Twitter and FB urls and an incentive/reason to click-thru to your site. You can create humerous videos and other videos to get people to take action and click thru to your site or opt-in page.
- Powerpoint/Keynote – text on screen, preferably with voiceover and/or music background
- Browser/Software Demo – title page with title, sub-title, text to convey what video is about, branding image/logo, web site url. Then screen capture video to show people how to use software or some contents of an ebook and the benefits the buyer will get out of the product; great for trying to sell a product (especially when reviewing an affiliate product you’re selling.)
- Video Articles – convert a written article into a video — contains title page, screens of article text and ending page; can also add audio to these (make the audio a “reading” of the article or use audio to highlight specific points/takehomes/nuggets.)
- Combinations – combines any/all of the formats above
- Advanced alternative styles
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