Monitoring and analyzing your web site traffic statistics will help you track the return on the investment of your search engine marketing efforts. Web site analytics involves much more than simply identifying how many people are coming to your web site, it allows you to assess the site visitors’ online behavior and evaluate the effectiveness of your online marketing dollars. This enables you to make relevant changes to your web site and your off-page seo and ultimately, to identify whether to increase, cut-back or re-deploy those marketing dollars.
Tracking and analyzing your web site traffic on a regular basis can help you:
* Know where your traffic is coming from and how visitors arrived on a given web page
* Know what users like and don’t like about your web site
* Evaluate the effectiveness of your marketing efforts
* Know about problems with your web site
* Get to know your customers
* Adjust your web site and or marketing efforts based on the tracking results
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